Stories of our customer success
Discover our repository of case studies that showcase real-world examples of how we are modernizing data for customers.
Improving Data Quality for Global Contents Publisher with a Single Customer View MDM
- Share:
-
Highlights
Streamlined operations and enhanced customer insights with MDM implementation.
Achieved a comprehensive single-customer view for improved decision-making.
Seamlessly migrated to the Cloud for enhanced scalability and rapid time-to-value.
Overview
We helped leading global content publishers improve their business operations by implementing Master Data Management (MDM). We harnessed the power of Cloud computing to help the client unlock a unified single customer view, enabling them to gain a consistent view of customers, and access deep customer insights to achieve operational excellence.
Client
Global content publisher
Geography
Global
Industry
Media
Tech Stack
MDM
The Challenges
- The client's multiple systems maintained separate silos of customer information, creating a fragmented view of customer data.
- The lack of a unified perspective on customers made it increasingly difficult to accurately identify and obtain a comprehensive understanding of the interactions.
- Ensuring consistent reference values posed a significant challenge during the Cloud implementation process.