Stories of our customer success
Discover our repository of case studies that showcase real-world examples of how we are modernizing data for customers.
.webp?width=575&name=new-whitepapers-banner.png)
Smart Solutions for Enhanced Customer Digital Interaction
- Share:
-
Highlights
Improved digital interaction for a major insurance player
Evaluated cross-sell quoting versus buying patterns
Demonstrated Customer 360 through AllSight and visualizations in Tableau and ZoomData
Overview
Mastech Digital collaborated with a prominent insurance major, aligning program goals and deriving functional requirements from business needs. The team extended the data model, performed data mapping, and facilitated data synthesis, emphasizing digital interaction optimization.
Client
Large Insurance Major
Geography
Not Specified
Industry
Insurance
Tech Stack
Customer 360
The Challenges
- The client struggled to identify top digital pain points and self-service needs for enhanced customer experience
- The client looked for more proactive ways in detecting and addressing digital pain points to improve overall interaction
- Lack of clear insights into the effectiveness of cross-selling process amidst high demand to enhance it through implementing next-best-action strategies