Stories of our customer success
Discover our repository of case studies that showcase real-world examples of how we are modernizing data for customers.
60% ROI Boost, Elevated Digital Engagement, and Revenue Surge in Banking Services
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Highlights
The solution helped the client identify and prioritize growth opportunities
Employees can make informed decisions on the product, backed by trusted user behavior data
All employees could explore user data in Amplitude and find insights, enabling much faster testing and iteration cycles
Overview
Mastech Digital partnered with a multinational retail bank in the US to revolutionize its marketing approach. Focused on delivering more than just retail banking services, the collaboration aimed to enhance customer engagement and drive awareness of the bank's diverse offerings.
Client
Multinational Retail Bank
Geography
United States
Industry
Banking and Financial Services
Tech Stack
Multi-channel Marketing and Personalization System
The Challenges
- The bank, offering services spanning retail banking, mortgage, wealth management, credit cards, and more, needed help to market its extensive services effectively
- Existing marketing campaigns were conducted in silos, hindering cross-selling opportunities
- The slow rollout of marketing programs and impersonal communication led to suboptimal performance