Feb 1,

Product Information Management in Manufacturing | Part I

  • Kishalay Gangopadhyay  Kishalay Gangopadhyay
  •   Master Data Management
  •   0
  • Part one of this two-part series describes what the manufacturing sector is all about, business objectives within the manufacturing industry, key business challenges faced in this sector, and why PIM is needed to overcome these challenges.

    An Overview

    Manufacturing objectives must be aligned with an organization’s strategic business objectives. The following are the baseline manufacturing objectives that augment an organization’s competency, helping meet customer requirements.

    Manufacturers produce tons of goods every day, all of which impact consumers either directly or indirectly. The manufacturers need to share product information with distributors and with direct retailers or digital commerce providers on the Internet. Hence, it is inherent that manufacturers’ decision-making processes are intensely data-driven. However, without a proper system in place, there are a few challenges which hinder the ability to make sound decisions.

    Key Business Challenges

    The following are typical business challenges the manufacturing industry faces, which build a business case for a dedicated PIM system.

    Product Management

    Increased Time-to-Market

    The time taken to market products from the time of manufacturing increases due to the following reasons:

    • Delayed data integration due to siloed product data received from disparate systems in heterogeneous environments
    • Frequent product innovations to stay competitive
    • Elaborate manual business processes
    • Ineffective product information collaboration

    Lack of Product Visibility

    Manufacturing units are still doomed with manual processes at various stages of the product lifecycle, which leads to a lack of product visibility.

    Inconsistent Product Information

    The manufacturing industry faces constant flux driven by persistent financial pressure and increasing customer demand for complex and affordable products. Hence, manufacturing companies have to create product information that is rich, accurate, and well-managed, and best fits the given context of a certain location or trading partner, or a prospective customer.

    Suppliers in an organization’s ecosystem manage product information for their own purposes using their own codes and version systems. Multiple versions of product images and videos are managed by creative agencies with different naming conventions. All these factors contribute to inconsistent product information.

    Supply Chain Management

    The following are factors leading to issues in SCM:

    • Multitude of systems to manage information about stores, warehouses, materials, products, vendors, partners, customers, and suppliers
    • Questionable data integrity across omni-channel touch points
    • Integration with multiple marketplaces and webstores
    • Lack of timely notifications and remediation processes
    • Poor visibility in tracking supplier performance, deliverables, cost-effectiveness, and spend analytics
    • Lack of effective and real-time data syndication to partners, customers, suppliers, vendors and global data pools
    • Spectrum-wide integration with Digital Asset Management tools

    Product Governance

    Regulatory Compliance

    When suppliers do not adhere to laws, regulations, and standards, there is a high rate of rejection by the regulatory body leading to the payment of a heavy fine.

    Some of the reasons for compliance failures are:

    • Geographical compliance issues
    • Lack of adherence to regulatory timelines
    • Products brought to market without testing to ensure if they work as advertised
    • Lack of an audit trail for products
    • Ever-changing regulatory requirements
    • Volatile technical ecosystem

    The Need for PIM

    Manufacturers today operate in an environment with unprecedented product complexity, cost pressures, globalization, and strict, intricate regulatory standards.

    The PIM solution delivers a central source of product information and drives efficiency by enhancing communication between suppliers and consumers, thus reducing time-to-market and ultimately boosting sales and revenue. PIM ensures availability of the most relevant and authentic product information to all internal and external stakeholders, apart from social marketing and sales channels, across the globe.

    Stay tuned to Part II of this blog, which details the capabilities and benefits of a PIM Solution.

    Kishalay Gangopadhyay
    Senior Director – North America Operations, Mastech InfoTrellis

    Leave a Comment