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Redefining the Travel Industry with Big Data
Introduction Big data has changed the way companies operate, giving new and improved meaning to digital business transformation. Companies gather data through online searches, analyses of consumer buying behavior, and other techniques, and use this data to make profit and to provide an overall better experience to customers. While big data is being used by…
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Descriptive Analytics | Understanding the Past. Inferring the Future.
Descriptive analyses or statistics do precisely what the phrase infers; they “describe”. Descriptive analysis summarizes raw data and makes that data easily deciphered. It describes the past, where the past refers to any point of time when an event has occurred, whether it was one minute ago, or one year ago. The technique uses data…
